JOHNNY RICE CUSTOM SURFBOARDS - SANTA CRUZ, CALIFORNIA
Order by phone: (831) 423-0175. 8 am to 8 pm PST.
Or e-mail Johnny anytime.
ABOUT PRODUCTS & PRICING SHAPING & DESIGN ROOM TEAM WOMEN LEGENDS PHOTOS LINKS
Shaping & Design Room
For all shapers it starts with blank foam and stringers – much like a blank canvas to an artist. But it's what the shaper does with those materials that makes all the difference. In the hands of a Master Shaper & Craftsman like Johnny Rice with decades of experience behind him and the countless number of surfed waves that have passed beneath him, the finished product is sure to please even the most intense wave rider.

Each and every board is shaped by hand and personally signed by Johnny Rice, no computer template machines or ghost shaping at Johnny Rice Custom Surfboards. You get what you pay for. For the collector you will have a little piece of history from a shaping legend personally taught by the late Dale Velzy. For the surfer you'll have a board that manuvers and performs the way you want it to.

Below are pics of Johnny in his work room. (You can click each image to enlarge.)

A view of inside Johnny's Shaping & Design Room.

Different methods to getting the perfect board: Using the electric plainer...

...using a sand screen...

...using sand paper wrapped around a wood block.

Fine tuning the rails.

Johnny showing Johnny Rice Team Rider, Nate Pierce, some of the details of fin placement.

Measuring where the fins go.

Checking to see if the fin is in the right place. All this happens before going to the glass shop.

Back to top